Gain Clarity, Create Strategies, and Take Action Decorative underline with
The Strategy Shop

You're a leader with immense drive

You know exactly what you're trying to create, but in today's world, it's easy to drown in endless advice – watching countless videos or buying courses, only to feel stuck in analysis paralysis, unsure which way to go first.
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​It's that feeling of having all the pieces but needing a clear guide to assemble them. That sense of overwhelm is incredibly common, and it's precisely why I do what I do.

I'm Carolina Hernandez

Founder of The Strategy Shop, dedicated to bringing clarity  to your journey.

Transform Your Brilliant Ideas

Bursting with innovative concepts but struggling to bring them to life? Perfect! That's where I shine.

Together, we'll transform your creative vision into a strategic roadmap that drives real results.

Breakthrough Vision to Action

Stop watching your brilliant vision collect dust in your mind.

I provide the expertise and accountability to bridge the gap between dreaming and doing, turning your best ideas into tangible achievements.

Accelerate Sustainable Growth

Experience the confidence that comes from strategic momentum. Together, we'll create unstoppable forward progress that transforms your vision into lasting impact and measurable growth.

That powerful, undeniable progress? It starts here. You've found the partner to make it happen.
Ready To Connect? Decorative curve shape
Woman in red suit creating a vision board on a table, with a smartphone recording her.
Person in red holding a mug, pointing at a collage of photos and notes on a corkboard with colorful backgrounds.
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Person in red suit working on a vision board with photos, sticky notes, and pins.

"Carolina is wise, innovative, and an awesome strategist."

Decorative underline
Dr. Veronica Carey, PhD, PRP, CDE Best Selling Author: Frame Your Degree

Untangle Your Path Decorative underline

You've got this incredible vision, right? But sometimes, in all the daily hustle, your brilliant ideas can feel like a tangle of chains—overwhelming, unclear, and heavy. That's totally normal.
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​ What if I told you the clearest path to real growth starts by knowing which strand to pull first? I'm here to help you gently untangle that complexity.

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​Transforming that overwhelm into the peace of mind and confidence to build the future you're dreaming of.

Reclaim your
Creative Spark Decorative underline

As a leader, you poured your soul into building something unique, but has the endless 'business' side started to dim your creative spark?
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​Do you sometimes feel disconnected from that initial drive, losing sight of the extraordinary experience only you can produce for your community? 
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​That heartfelt passion, that unique vision – it's still there. I'm here to help you reconnect with it.

Stand Strong in
Your Vision Decorative underline

Sometimes you need a partner who not only believes in that vision but also brings the strategic acumen to make it a tangible reality.

  My commitment? I'll be that partner.

​I'll provide the focused coaching and strategic guidance to help you find that unapologetic version of yourself –the one who systematically translates bold ideas into impactful action.
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Why Choose The Strategy Shop?

My approach transforms visionary leaders like you – unleashing your full potential to dominate markets, amplify influence, and deliver extraordinary results. Together, we'll craft strategies that provide you with laser-focused direction and powerful tools guaranteed to accelerate your success.

10+

Years of Experience

100+

Innovators 
​Encouraged

500+

Business
​Impacted

100+

Strategies 
​Developed

20+

Industries Served

100%

Client 
​Commitment

Carolina Hernandez Decorative underline

Founder, Lead Creative Strategic Business Consultant

With over 10 years of experience in strategic and creative business consulting, I help leaders and organizations transform challenges into opportunities. My approach combines data-driven insights with creative problem-solving to deliver customized strategies that drive measurable results. Whether you're looking to expand your market presence, optimize operations, or develop leadership capabilities, I provide the expertise and support you need to achieve exceptional performance.

I partner with clients to guide them through a process of self-discovery, meticulously uncovering their core desires and clarifying their strategic goals, ensuring my tailored solutions precisely align with their unique vision.

Certifications & Credentials

Global Business and Professional Sales Degree

Scrum Alliance Certified

Agile System Jira Certified